Ravens' Lamar Jackson ends No. 8 trademark battle with Troy Aikman

[Desmond Milligan 0]

Baltimore Ravens quarterback Lamar Jackson has ended his challenge to Troy Aikman's trademark use of the No. 8, according to the Baltimore Sun.

Jackson originally filed the challenge in July 2024, and the U.S. Patent and Trademark Office said this week that the Ravens quarterback filed to withdraw his challenge on Monday.

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At issue was Aikman owning and applying for several trademarks featuring the word "EIGHT" on apparel and bags, which Jackson's legal team reportedly argued would be "likely to cause confusion, or cause mistake, or to deceive" the public when it comes to figuring out if they're buying a Troy Aikman T-shirt or Lamar Jackson T-shirt.

FL101, the company behind the Aikman products, has several products featuring "EIGHT," including a light beer brand, but Jackson was only disputing the bags and apparel.

Aikman responded jokingly on social media following the July 2024 news by telling Jackson, “Hey Lamar, looks like a worthy conversation over a couple cold EIGHT beers! Maybe Steve Young can arbitrate??”

Jackson has been making his own apparel for years under his Era 8 Apparel brand, with products including T-shirts that just have the numeral 8 on them. Jackson has reportedly applied for a number of trademarks around the number, most of them featuring the "Era 8" name.

This isn't the first time Jackson has gone to battle over his apparel company, as he filed a lawsuit against Amazon in 2020 over selling unlicensed merchandise featuring his registered trademarks. He also resolved a trademark dispute with Dale Earnhardt Jr. in April after the NASCAR Hall of Famer secured the right to a different No. 8.

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